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 Brand Asset Manager Features |
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Mac & PC Compliant |
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Secure and Authenticated
Login |
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Web-Based Access |
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Collapsible Category
and Content Item Structure |
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Configurable Session Timeout |
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Administrative Control |
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Create Content |
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Permission and Access Level Security
Control |
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Support for Multiple File Types |
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Email Broadcast to Users and Groups |
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Keyword and Advanced Search |
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Image Thumbnail Template |
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Formatting Tags |
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Manager Your Own Profile |
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Advanced Category Administration |
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Automatic Thumbnail Generation |
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Collect Items for Download |
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Reporting |
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Users/Groups/Permissions |
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User Selectable Category Browsing
Mode |
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Hyperlinks to other Categories |
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Forgotten Username/Password Retrieval |
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Advanced Help |
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Manages Brand Assets such as: |
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Trademarks |
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Brand Usage Guidelines |
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Templates for Publishing Collateral |
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Promotional Video Materials |
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Archived Marketing Materials |
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Past Proposals & Presentations |
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Marketing Cases & Best Practices |
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Marketing Project Templates |
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Product Designs |
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Annual Reports, Publications |
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Training Manuals and Videos |
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Images |
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Video and Audio |
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Corporate and Legal |
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Technical and Medical |
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Design |
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Education and Human Resources |
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Brand Asset Manager Overview
Brands and Intellectual
Property represent considerable investment and are amongst the
most valuable of all corporate assets.
Brand Asset Manager provides the basis for organisations to
transform how they produce, manage, use and re-use their corporate
collateral and brand assets. The result: Protection and enhancement
of brand equity, significant cost savings, productivity gains
and increased market responsiveness. |
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Most organisations have
begun to realise the enormous cost and resulting value of creating,
developing, managing and protecting their brand assets. Regardless
of the size, nature or age of organisations, branding and the
correct communication of the brand, both internally and externally,
is a powerful marketing tool. It is therefore imperative that
these assets are effectively managed on an ongoing basis.
At each stage of the supply chain, there is potential for loss,
needless duplication and costly errors by organisations who
have large and disparate collections of marketing assets that
are produced by many internal or external personnel, stored
ad hoc, and requiring various parties to email, fax, and distribute
material resulting in numerous and incremental expenses.
Brand Asset Manager serves as an advanced storage hub for an
organisations collateral. The system is accessible through a
secure web browser, both over corporate networks and globally
via the Internet. Key stakeholders get fast, easy, permission
based access to current versions of the right brand assets.
The solution epitomises the "produce-once-use-often"
principle — thus, an asset, whether a simple graphic, flyer
or an entire marketing project, can be readily retrieved and
reconfigured for new assignments, normally at a fraction of
the cost of internal or third party suppliers producing the
item from scratch.
This simple-to-use solution allows the user (via password protection)
to store an asset into Brand Asset Manager, manage that asset
via metadata and other administrative tools, and then permit
other users to search and retrieve that asset for repurposing
or end-use.
Brand Asset
Manager is not simply a database, library or file storage
system. Integrated services include: |
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Extensive Descriptive Data (metadata)
is captured describing every brand asset, whether it's
a graphic, layout template or promotional video (e.g.
its origins, its version, its purpose and its relation
to other assets). |
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Multiple Search Options
allow users to quickly find the one-in-a-million asset
they require. Options include intuitive keyword searches,
advanced Boolean (e.g. who created an asset and when),
and navigation through logical content hierarchies. |
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Rights and Permissions
can be specified down to the level of individual category
and user. A particular group of users (such as a sales
force), while not permitted to alter or copy a sets of
marketing collateral, may be permitted to view and download. |
Brand Asset Manager removes the expensive, inefficient and slow
business-to-business process centered on the use of the phone,
fax, email and courier service, and transforms the way you manage
and communicate your brand assets. This process ensures brand-use
consistency and assists in building brand equity value.
Brand Asset Manager is compatible with all products built by
Rumble. Furthermore, Rumble can assist in the creation of API's
in order to link Brand Asset Manager and other software products
used by your organisation.
Brand Asset Manager is available as either a hosted (ASP) Model
or as Licensed Software, thus allowing an organisation to achieve
a substantial return on investment from a capital expense or
operating cost perspective. Professional services offered include
a full suite of consulting, ingestion, customisation and much
more.
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 Brand Asset Manager Clients |
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Brand Asset Manager's clients fall across the Mining/Manufacturing,
Petroleum, Finance/Banking, Government, Entertainment/Media
and Corporate sectors and include such companies as: |
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BHP Billiton |
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Caltex Australia |
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ING Australia |
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The Laminex Group |
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Servcorp |
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HBF |
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Macquarie Bank |
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BlueScope Steel |
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SMRT |
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