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FEATURES
Mac & PC Compliant
Secure and Authenticated Login
Web-Based Access
Collapsible Category and Content Item Structure
Configurable Session Timeout
Administrative Control
Create Content
Permission and Access Level Security Control
Support for Multiple File Types
Email Broadcast to Users and Groups
Keyword and Advanced Search
Image Thumbnail Template
Formatting Tags
Manager Your Own Profile
Advanced Category Administration
Automatic Thumbnail Generation
Collect Items for Download
Reporting
Users/Groups/Permissions
User Selectable Category Browsing Mode
Hyperlinks to other Categories
Forgotten Username/Password Retrieval
Advanced Help
   
Manages Brand Assets such as:
Trademarks
Brand Usage Guidelines
Templates for Publishing Collateral
Promotional Video Materials
Archived Marketing Materials
Past Proposals & Presentations
Marketing Cases & Best Practices
Marketing Project Templates
Product Designs
Annual Reports, Publications
Training Manuals and Videos
Images
Video and Audio
Corporate and Legal
Technical and Medical
Design
Education and Human Resources


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BRAND ASSET MANAGER
 
Brands and Intellectual Property represent considerable investment and are amongst the most valuable of all corporate assets. Brand Asset Manager – powered by rni dbank – provides the basis for organisations to transform how they produce, manage, use and re-use their corporate collateral and brand assets. The result: Protection and enhancement of brand equity, significant cost savings, productivity gains and increased market responsiveness.
DOWNLOADS

Download our Brand Asset Manager interactive.

PC (467k) 
MAC (494k)

RUMBLE RNI DIGITAL BANK

Most organisations have begun to realise the enormous cost and resulting value of creating, developing, managing and protecting their brand assets. Regardless of the size, nature or age of organisations, branding and the correct communication of the brand, both internally and externally, is a powerful marketing tool. It is therefore imperative that these assets are effectively managed on an ongoing basis.

At each stage of the supply chain, there is potential for loss, needless duplication and costly errors by organisations who have large and disparate collections of marketing assets that are produced by many internal or external personnel, stored ad hoc, and requiring various parties to email, fax, and distribute material resulting in numerous and incremental expenses.

Brand Asset Manager serves as an advanced storage hub for an organisations collateral. The system is accessible through a secure web browser, both over corporate networks and globally via the Internet. Key stakeholders get fast, easy, permission based access to current versions of the right brand assets. The solution epitomises the "produce-once-use-often" principle — thus, an asset, whether a simple graphic, flyer or an entire marketing project, can be readily retrieved and reconfigured for new assignments, normally at a fraction of the cost of internal or third party suppliers producing the item from scratch.

This simple-to-use solution allows the user (via password protection) to store an asset into Brand Asset Manager, manage that asset via metadata and other administrative tools, and then permit other users to search and retrieve that asset for repurposing or end-use.

Brand Asset Manager is not simply a database, library or file storage system. Integrated services include:
Extensive Descriptive Data (metadata) is captured describing every brand asset, whether it's a graphic, layout template or promotional video (e.g. its origins, its version, its purpose and its relation to other assets).
Multiple Search Options allow users to quickly find the one-in-a-million asset they require. Options include intuitive keyword searches, advanced Boolean (e.g. who created an asset and when), and navigation through logical content hierarchies.
Rights and Permissions can be specified down to the level of individual category and user. A particular group of users (such as a sales force), while not permitted to alter or copy a sets of marketing collateral, may be permitted to view and download.


Brand Asset Manager removes the expensive, inefficient and slow business-to-business process centered on the use of the phone, fax, email and courier service, and transforms the way you manage and communicate your brand assets. This process ensures brand-use consistency and assists in building brand equity value.

Brand Asset Manager is compatible with all products built by Rumble. Furthermore, Rumble can assist in the creation of API's in order to link Brand Asset Manager and other software products used by your organisation.

Brand Asset Manager is available as either a hosted (ASP) Model or as Licensed Software, thus allowing an organisation to achieve a substantial return on investment from a capital expense or operating cost perspective. Professional services offered include a full suite of consulting, ingestion, customisation and much more.



Brand Asset Manager's clients fall across the Mining/Manufacturing, Petroleum, Finance/Banking, Government, Entertainment/Media and Corporate sectors and include such companies as:

BHP Billiton
Caltex Australia
ING Australia
The Laminex Group
Servcorp
SMRT

Brand Asset Manager View Item Screen

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Brand Asset Manager Thumbnail Screen

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Brand Asset Manager Category Admin Screen

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All content remains the property of Rumble Group USA Pty Ltd. 2003