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Nov 2005 - Sydney Festival, one of the most eclectic and popular cultural
festivals in the world has implemented Rumble's Brand Asset Manager solution to
provide hosted storage, management and retrieval of digital assets.
Sydney Festival is an annual cultural event that brings over 100 international
and local performers to celebrate summer in Sydney and has become the iconic
brand of summer entertainment in Australia's largest city. As with all major
cultural events, the Festival has a requirement to actively manage a large
number of visual assets and to make them available to many internal and
external parties. To meet this requirement, the Festival has recently
implemented the Brand Asset Manager solution from Rumble Australia, a leader in
hosted digital asset management systems.
Brand Asset Manager is a hosted digital asset management system designed to
cater for the specific requirements marketing and brand professionals. The
system provides Sydney Festival with a centralized on-line repository of brand
assets and management and distribution of these assets from Internet browsers.
The system is used to store sponsor logos, digital images of performers,
marketing collateral, signage and a host of other multimedia items related to
the Festival. The system increases the productivity of internal staff by
allowing them to rapidly search, reuse and distribute digital items both
internally and to outside parties. Partners such as media organisations use
Brand Asset Manager to browse, access and download appropriate Festival images
straight to their desktop.
According to Jane Glasson, Corporate Marketing Executive for Sydney Festival,
the decision to enter into a three year agreement to use Brand Asset Manager
was driven by a number of factors. "Even though the Festival runs for less than
a month every year, it takes over 12 months to plan and prepare. In the lead up
to Festival time Marketing is constantly compiling images which then need to be
distributed to various suppliers to produce artwork using the correct images
and logos. The approval process for all our collateral, images and logo usage
is a complicated process involving hundreds of companies and sponsors both in
Australia and overseas. We needed a system that allows us to accurately manage
this process, one that is very easy to operate, provides secure access to
authorized users and is available 24/7. Brand Asset Manager is the perfect
solution."
An additional requirement of the Festival was that the system be provided as a
managed service. Ian Marks, the Festival's Accountant and IT Manager explained,
"Our annual budget is dedicated to the performance side of the organisation and
therefore our internal IT resources are limited and always stretched.
Outsourcing the management of our brand assets to Rumble not only makes sense
from a resources basis, but also is much less expensive than buying and
managing servers, software and support internally.
Implementing Brand Asset Manager has increased Sydney Festival staff
productivity, reduced the time and cost of managing and distributing brand
collateral and plays a small role in ensuring the continued success of this
important and popular cultural event.
About Sydney Festival
Sydney Festival is Australia's largest and most attended cultural event. Its
vast array of indoor and outdoor presentations attracts an estimated 1.5
million people annually. The festival is a cultural celebration of Sydney in
summer and has become synonymous with the energy, style, spectacle,
sophistication and cosmopolitan flair which so quintessentially defines Sydney.
About Rumble Australia
Rumble is a global digital file management software developer and service
provider with operations in Australia and the US. Our flag ship product, Brand
Asset Manager transforms the way organizations produce, manage, use and re-use
their corporate collateral and brand assets. Since 2000, Brand Asset Manager
has helped protect and enhance the brand equity of large enterprises including
ING, BHP Billiton, Caltex, Smorgon, Laminex, Servcorp, HBF and others.
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