2004

BAM BENEFITS
A web-based central digital bank for storing, managing, re-purposing and distributing all your brand and digital assets.
Improves brand awareness
Minimises physical distribution costs
Increases time-to-market on all brand-related activities
Ensures that only the latest brand assets are used and re-purposed
Assets owned by the organisation are kept by the organisation and not some other third party
Secure access protects all your digital assets
   
Manages Brand Assets such as:
Trademarks
Brand Usage Guidelines
Templates for Publishing Collateral
Promotional Video Materials
Archived Marketing Materials
Past Proposals & Presentations
Marketing Cases & Best Practices
Marketing Project Templates
Product Designs
Annual Reports, Publications
Training Manuals and Videos
Images
Video and Audio
Corporate and Legal
Technical and Medical
Design
Education and Human Resources
   

For more information on Brand Asset Manager, please visit the website at: www.brandassetmanager.com

To arrange on-site demo, please call us on: (02) 9231 7490.


 








Accelerate Your Marketing ROI
- How Brand Asset Management Can Cut Costs and Speed Marketing Initiatives

Are you responsible for managing and delivering marketing materials? Do you have to do more with fewer resources? In these turbulent times, all companies are capitalizing on the security represented by their brands and are looking for ways to cut costs. Technology can provide tools to manage marketing assets efficiently and promote brands more effectively. Ask us and we will send you case studies of how companies like yours are using Brand Asset Manager and Studio Manager to increase brand control, reduce time-to-market, and save money. We will also perform a complete ROI analysis to calculate the cost savings for your company.

 

Integrated Brand Management
- Proven Technologies to Build and Manage Brands

Do you need to build a stronger brand and get to market faster? Would you like to improve your brand management processes and marketing ROI? Ask us and we will show you how an integrated brand management strategy can deliver significant results for your organization. We can provide you case studies to illustrate how the integration of brand and identity systems with Digital Asset Management helps companies build their brands.

 

Brand Asset Manager
- Managing your Brand Library

The modern marketing department produces thousands of valuable brand assets every year. Images, logos, print ads, TVC's, templates, layouts, and fonts are 'digital assets'; you can only see them on a screen or in printed form. Right now, they are recordings of data spinning around on a bunch of hard disk drives, on a bunch of computers. Somewhere.

  • Do you know where all your brand assets are?
  • Do you have all the information about them at hand?
  • Do you control all of the business processes using these assets?
  • Do you understand the publishing rights for the images you use?
  • Is everything catalogued, identifiable and easily available?
  • Are your Brand Assets secured?


Research shows that 30% of production costs in major marketing departments is wasted because of ineffective brand resource management. Ask us, and we will show you how Brand Asset Manager can help you better manage your Brand Library, and save money.

 

Case Study - Servcorp Management Manual

Servcorp Limited is a leading provider of serviced and virtual office facilities to companies and individuals in Australia and overseas. The Servcorp Management Manual describes the highly sensitive policies and procedures that give Servcorp it's competitive edge. For the past 20 years the manual has been in hardcopy format - expensive to produce, expensive to maintain, not very secure, and not very dynamic. In March 2003, Servcorp decided that it needed to increase the security, accessibility and dynamism of its Management Manual by making it an online resource. It selected Brand Asset Manager as the medium to house the Management Manual. With hundreds of categories of content, the online Servcorp Management Manual now provides it's global management team with all the up-to-date information they need to be successful Servcorp managers.

 

How can Rumble Streamline and Protect your Brand?

  • Brand Asset Manager manages delivery of important brand/identity assets to your internal and external marketing collaborators.
  • Unlike traditional graphic standard guides that are distributed via expensive CDs or hard-to-update binders, Brand Asset Manager web-centralizes the digital assets, protects them, and allows instant updating that's easy and cost-efficient.
  • Brand Asset Manger allows protected access to identity digital assets. In a learning environment it teaches and distributes your brand's rationale, rules, and intellectual capital. You control who has access and who shouldn't.

 

Leverage the Potential of your Brand Identity

Brands and identities have a shelf-life, and they can go bad quickly if not maintained with consistency. But the converse is also true: Brands flourish with educated and equipped people tending them with care. We designed Brand Asset Manager to empower you and your marketing collaborators with simple, centralized access to your digital assets and guidelines.

Smart Identity Management

Brand Asset Manager releases marketing directors from having to play the 'logo police' and frees them toward more strategic roles. Brand Asset Manager releases brand managers from fielding time-consuming requests for logo files, artwork, or color specs so that they can spend time in active promotion.

 


Brand Asset Manager's clients fall across the Finance/Banking, Mining/Manufacturing, Government, Entertainment/Media and Corporate sectors and include such companies as: BHP Billiton, Caltex Australia, ING Australia, The Laminex Group, Seven Network, Servcorp and SMRT.

 

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