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Accelerate Your Marketing ROI
- How Brand Asset Management Can Cut Costs and Speed Marketing Initiatives
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Are you responsible for managing and delivering marketing materials? Do you have
to do more with fewer resources? In these turbulent times, all companies are
capitalizing on the security represented by their brands and are looking for
ways to cut costs. Technology can provide tools to manage marketing assets
efficiently and promote brands more effectively. Ask us and we will send you
case studies of how companies like yours are using Brand Asset Manager and
Studio Manager to increase brand control, reduce time-to-market, and save
money. We will also perform a complete ROI analysis to calculate the cost
savings for your company.
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Integrated Brand Management
- Proven Technologies to Build and Manage Brands
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Do you need to build a stronger brand and get to market faster? Would you like
to improve your brand management processes and marketing ROI? Ask us and we
will show you how an integrated brand management strategy can deliver
significant results for your organization. We can provide you case studies to
illustrate how the integration of brand and identity systems with Digital Asset
Management helps companies build their brands.
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Brand Asset Manager
- Managing your Brand Library
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The modern marketing department produces thousands of valuable brand assets
every year. Images, logos, print ads, TVC's, templates, layouts, and fonts are
'digital assets'; you can only see them on a screen or in printed form. Right
now, they are recordings of data spinning around on a bunch of hard disk
drives, on a bunch of computers. Somewhere.
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Do you know where all your brand assets are?
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Do you have all the information about them at hand?
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Do you control all of the business processes using these assets?
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Do you understand the publishing rights for the images you use?
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Is everything catalogued, identifiable and easily available?
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Are your Brand Assets secured?
Research shows that 30% of production costs in major marketing departments is
wasted because of ineffective brand resource management. Ask us, and we will
show you how Brand Asset Manager can help you better manage your Brand Library,
and save money.
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Case Study - Servcorp Management Manual
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Servcorp Limited is a leading provider of serviced and virtual office facilities
to companies and individuals in Australia and overseas. The Servcorp Management
Manual describes the highly sensitive policies and procedures that give
Servcorp it's competitive edge. For the past 20 years the manual has been in
hardcopy format - expensive to produce, expensive to maintain, not very secure,
and not very dynamic. In March 2003, Servcorp decided that it needed to
increase the security, accessibility and dynamism of its Management Manual by
making it an online resource. It selected Brand Asset Manager as the medium to
house the Management Manual. With hundreds of categories of content, the online
Servcorp Management Manual now provides it's global management team with all
the up-to-date information they need to be successful Servcorp managers.
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How can Rumble Streamline and Protect your Brand?
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Brand Asset Manager manages delivery of important brand/identity assets to your
internal and external marketing collaborators.
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Unlike traditional graphic standard guides that are distributed via expensive
CDs or hard-to-update binders, Brand Asset Manager web-centralizes the digital
assets, protects them, and allows instant updating that's easy and
cost-efficient.
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Brand Asset Manger allows protected access to identity digital assets. In a
learning environment it teaches and distributes your brand's rationale, rules,
and intellectual capital. You control who has access and who shouldn't.
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Leverage the Potential of your Brand Identity
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Brands and identities have a shelf-life, and they can go bad quickly if not
maintained with consistency. But the converse is also true: Brands flourish
with educated and equipped people tending them with care. We designed Brand
Asset Manager to empower you and your marketing collaborators with simple,
centralized access to your digital assets and guidelines.
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Smart Identity Management
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Brand Asset Manager releases marketing directors from having to play the 'logo
police' and frees them toward more strategic roles. Brand Asset Manager
releases brand managers from fielding time-consuming requests for logo files,
artwork, or color specs so that they can spend time in active promotion.
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Brand Asset Manager's clients fall across the Finance/Banking,
Mining/Manufacturing, Government, Entertainment/Media and Corporate sectors and
include such companies as: BHP Billiton, Caltex Australia, ING Australia, The
Laminex Group, Seven Network, Servcorp and SMRT.
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