Rumble launches its Brand Asset Management product suite at 'Strategic Branding 2002'

Rumble, a leading specialist in Digital Asset Management has formally launched its product - Brand Asset Manager to Brand and Marketing Managers at this year's Branding 2002 Conference.

Rumble, an Australian owned organisation with supporting global offices demonstrated their highly sophisticated windows based products to speakers and delegates who attended the sold out seminar. Attendants represented numerous high profile Australian organisations, in an effort to gain practical insights into identifying critical branding issues that may surround their corporate identity and, further, assess technological solutions for such issues, as that as Brand Asset Manager.

Vice President, Sean-Michael Daley presented case studies of global enterprises within the financial, entertainment and resources industry sectors to demonstrate the implementation and the use of Brand Asset Manager (BAM). Such case studies highlighted the use of BAM and its time, cost savings and brand management efficiencies as well as examined a future direction for Australian brands by addressing effective management, storage and distribution of these valuable assets.

Rumble's presence at Branding 2002 enabled organisations to understand the simplicity of such a branding program and implement the low cost, highly proficient technical product - BAM without the need of involving their IT departments, senior management or financial departments as it.

"One of the BAM benefits is that it allows companies to put all of their assets - whether they are documents, images, audio, videos, logos, brochures etc in one central area and then allow their printing companies or resellers to access them saving them considerable courier and transportation costs in delivering CD's with these assets on them to the relevant people" says Sean-Michael. "Their contact can login and access the file as they need it. By doing this, the company has full control of their asset and not rely on their advertising [or brand agency] to supply them with the latest copy of it every time it's needed".

"It also gives the organisation power to control their advertising rights. With a flick of a switch, the organisation can change agencies, whether they are advertising, PR or brand agencies. The company can now finally own their own logo" Sean-Michael said.

Rumble together with Young and Rubican sponsored 'Branding 2002'. Although the focus of Rumble was BAM, BAM is simply a single product of the entire Rumble RNIT Enterprise Digital Asset Management product suite offered. Studio Manager - an online collaborative workspace enabling organisations and their creative teams to collaboratively create new brand assets based on new and existing content in addition to managing existing workflow and authorisation, was also launched at 'Branding 2002'. These products plus more were introduced as single application as well as a completely integrated digital asset management packaged product.

About Rumble
Rumble is an Australian Organisation with offices in the US and South Asia and is renowned as a supplier of highly versatile and scalable Digital Asset Management infrastructure to enterprises through our Partner Groups such as Silicon Graphics Inc (SGI), ServCorp, Hitachi Data Systems and IO Partners. Combining Brand Asset Manager with Studio Manager, Commercial Distribution Manager, and Information Distribution Manager, Rumble has collectively formulated an enterprise wide Asset Management solution.

About marcus evans
marcus evans, one of the world's leading business information companies, is dedicated to the provision of global business intelligence and information to assist in strategic and effective decision-making. The Group creates major sector-focused events for business learning and networking opportunities across a variety of industries and professions. In addition, professional training products, market analysis reports and business-to-business internet marketplaces, provide a portfolio of products for an entire company's needs. For more information, please visit: www.marcusevans.com.au