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NEXT GENERATION SOFTWARE COMPANIES

BY Brad Howarth | June, 2002
Source: BRW
 
Most of the dot.com instant millionaires are gone, like their companies. Will there be another tech gold rush?

The 28 months from January 1998 to April 2000 produced more technology millionaires than any other period of Australian history. Most of the fortunes vanished as share prices plummeted following the April 2000 tech wreck, but the intemet boom created an investment climate in which, for the first time, Australian technology companies were seen as exciting, money-making ventures. Yes, investors still dislike many technology stocks, which are trading at or near record lows. But analysts and venture capitalists believe technology companies will continue to provide good investment opportunities.

Becoming a technology multi-millionaire is much harder today than before the tech wreck. Most of the current batch established the companies they operate, using a combination of investments to develop their operations to the point they can be either sold or listed. Few technology companies expand solely with re-invested profits, but require external capital investment.

The current low valuations of technology companies mean that venture capitalists and other investors can buy large slices of the companies for relatively small outlays - and substantially dilute the shareholdings of the founding entrepreneurs. As a result, turning a bright technology idea into a large fortune is extremely difficult at the moment - and unlikely to become any easier in the next few years.

The chance of another tech boom occurring soon is even more remote. The managing director of the venture-capital company Nanyang ventures, Ian Neal, believes the chance to make a fortune from the intemet has come and gone. "What happens post any boom is people wait for that particular " loom to come again, but, in fact, it doesn't," Neal says. "We have had that one, and it is a question of whats next. The intemet now is an everyday experience, and people are using it as their standard process. So I don"t see the opportunity to make the huge gains, or build huge corporations out of it. "

Specific areas of the intemet might hold opportunities for wealth creation. The principal . of the venture-capital company Technology venture Partners, Mike Zimmerman, says successful businesses can be created that are based on Web services (a computing model that draws on applications and information from all over the intemet), providing applications and information tailored for markets or industries. However, the Web services industry is still in its infancy and has not produced any large companies.

The chief executive of the co-operative Research centre for smart Intemet Technology, Jeffrey Tobias, believes intemet technology still holds a lot of potential, and investors" memories short enough to make another boom possible. "[There is] a new generation of people who today are 16, but in six years" time [will be] 22 and in the workforce," he says. "A lot of good has been developed, so the opportunity for another boom has not gone at all."

One development that might create an opportunity for entrepreneurs is "pervasive intemet access", for which users may have multiple devices connected to the intemet. Tobias says large consumer electronics manufacturers such as LG Electronics and Sony corporation are already designing products offering such access.

"The opportunities that open up are enormous," he says. "The technologists are not really good application providers, but they all want applications. Where have the entrepreneurs and the " and the millionaires come from? Developing applications on the technology. The likelihood of seeing another dot-com explosion using these devices is extremely high."

Some Australian companies hope to take advantage of this next wave of intemet access, including the Melbourne software Icewrx, which is developing technology for use with hand-held computers. Director Andrew Braun says Icewrx is developing applications for the health-care and hospitality markets, and for sporting arenas. In the latter area, its plan is for spectators to be to order food and drink from their seats using a hand-held device.

The company has taken some small, undisclosed private investments, and has relationships with the technology companies Compaq Computer, Intel and Ericsson. so far, Icewrx has avoided raising funds from mainstream venture capital fund, leaving company founders - Chief Executive Officer Michael Kahn and chief technology officer Yossi Mizrachi - with substantial shareholdings. Braun says that as Icewrx attracts customers and develops its partnerships, it hopes to raise more money either here or in the United states for expansion in Asia and North America.

Another rarely publicised company that is creating a business using intemet technology is Melbourne"s 80 /20 software, which develops software for information retrieval. The company was established by Frank Stranges in January 1997, and has received undisclosed funding from Telstra, Intel, ANZ Banking Group, GE capital and the venture-capital company Allen & Buckeridge. . 80 /20 software has a sales and marketing partnership with Microsoft in the US and has an office near Microsoft's Seattle headquarters.

Rumble, of Sydney, is a developer of software systems for managing companies" digital assets, such as documents, slide presentations and training videos. Rumble was set up by four entrepreneurs in 1997. Its co-founder and intemational executive director, Sean-Michael Daley, has been travelling between Australia and tile US since mid-200I, developing a partnership with the media-technology company Silicon Graphics. Web content management is a hot area among technology start-ups, which see an opportunity to help companies manage their online assets.

Presence Online was established in Sydney in 1996 by Tim Birdsall and Adam Ginsburg, who have worked together in the information technology industry since the early 1990s. In 1999, Presence released its Web content management product, Aptrix. Presence now has 120 staff and offices in Sydney, London, Boston and Los Angeles, and clients such as British Airways, Alcatel and Chase Manhattan Bank. Presence began with "sweat capital", says Birdsall, but has since raised about S20 million in two rounds of funding from investors, including Ericsson-Deutsche Technology Fund, Deutsche Banks Private Equity Fund and Rothschild"s e-Fund. The company hopes to break even this year, but as a private company does not provide information on revenue or profit.

The executives of and investors in, companies such as Presence, Rumble and 80 /20 Sofiware might become millionaires, if there is another technology stock boom. Such a boom would also be good news for the shareholders of the fisted technology companies that have survived the recent downturn in investor sentiment and companies" spending on technology - people such as Theo Baker of Powerlan, Wayne Passlow of Open Telecommunications, and Adrian Di Marco of Technology One.

Nanyang"s Neal says that the current low valuations of technology companies give listed firms such as BMC Media, Spike and Chaos Music an opportunity to acquire smaller rivals.

"Perhaps out of those merged companies may come one or two quite large, successful companies," he says. "Those that were going to fail have pretty much failed, and we have got a whole lot of listed companies left that are sub-optimal in size. The next stage, and it will take a couple of years, is for them to grow, and it will take consolidation and acquisitions. That has not started yet.

The intemet is not the only technology sector that could create new wealth over the next years. Biotechnology and health care has been picked by venture capitalists as the next great opportunity for wealth creation, and Australian companies such as Resmed and cochlear have already created millionaires. But a problem with the biotechnology sector is the long lead time from developing a new product to making any money from it.

According to Chris Kallos, the head of health care and biotechnology at the research company Assirt Equities, some drugs can take 12 years from inception to market. Kallos says it is wrong to compare what is happening now in biotechnology with the intemet boom of the late 1990s, as the barriers to entry in the biotechnology industry are much higher. "Its a fledgling industry and there is not enough money to go around," he says. "But pound for pound, intellectual property is more valuable in biotech [because] ifs so much harder to replicate."

Kallos says the founders of biotechnology companies will struggle to retain majority control of their businesses. "They normally come back to the market at the end of every stage [of developments, because they cant raise the money ail at once," he says. "Every time they do that, they dilute their holding."

According to Kallos, one of the likely success stories from the local biotechnology industry will be the Sydney company Proteome systems.

Proteome was established by seven former Macquarie University scientists in 1999, and works in the field of proteomics, developing systems for analysing proteins that can then be used to create new drugs. It is also doing specific drug discovery research in the areas of tuberculosis, ovarian cancer, ageing and pain management, working in partnership with other companies. Proteome turned over $6.6 million in 2000-01, and chief executive Keith Williams expects turnover of SIC million for 2001-02. The seven founders still own most of Proteome, although it has raised $21.5 million since 2000, from the Queensland Investment Corporation and Challenger International"s biotechnology pooled development fund.

At its last raising, in September 200I, the company was valued at $347 million. Williams says the company's alliance with IBM, which was announced in November 2001 will increase its revenue. IBM is providing Proteome with sales and Proteome has also signed deals with in the chemical and membrane technology companies to assist them into other market segments.

"What kills a lot of companies that are trying to build big sales and marketing networks," Williams says. "Our approach has been to share the with groups that have setup".

Neal says other technology sectors are likely to spawn fast-growing companies, including agriculture and mining technology. Julian Cribb, a former director of national awareness at the CSIRO, says fortunes could be made in other areas, such as sustainable energy and agriculture technology.

Cribb says the current value of "mining knowledge", such as technology, equipment and consulting services, that is is $1.5 billion a year, up from zero a decade ago.

"Everyone thinks that we have to be as Silicon Valley or Bombay [both centres of software development], with a millionth of the investment", Cribb says. "In practical terms, ifs like a family deciding to mount a space mission. we might score in specific areas where we have a unique idea, like a Radiata [a wireless technology that was sold to the US company Cisco November 2000 for $586 millions], but we are not going to be able to score across the board because we are just not putting in the effort."

Crib sats areas in which Australia maight have an advantage include sustainable food production, sustainable land and water management, minerals and sustainable energy. "The world is going to have 9.5 billion people by the middle of this centuryÓ, he says. "The pressure that number of people is going to [place on the environment] is conceivable, the environment is going to be absolutely devastated as that goes on.

"We have to pick and choose our technologies, and pick and chose our technologies, and pick and chose those where we have got natural advantage. Natural advantage is either given to us by the continent itself, where the resources are already here. Or by the fact that we have got very long experience in an area. And that is agriculture, mining and medicineÓ.

Where the next breed of technology millionaires will come from:
1. EXISTING INTERNET COMPANIES Investors are disenchanted with internet technology companies, but the sector contains many strong, profitable, privately owned companies, including Presence Online, the Rumble and 80/20 software.

2. NEW INTERNET COMPANIES Although money is to get going iii Australia is the scarce, some venture capitalists are betting few on emerging intemet technologies such as web services and telematics (delivering intemet services to cars). The continuing rollout of wireless technologies will also create new opportunities.

3. BIOTECHNOLOGY AND HEALTH CARE Australia has spawned successful biotechnology and health-care companies, such as Resmed and CSL. The proteomics company Proteome systems shows promise and recently struck an alliance with IBM.

4. SUSTAINABLE TECHNOLOGY
As the world"s population grows, technologies that help to make essential activities - such as mining, food production and energy generation- more efficient will become increasingly important.

5. NANOTECHNOLOGY Nanotechnology refers to the construction of molecule-size medicine and other fields. Although Australia can not match the research budgets of the United States in this field, local scientists have demonstrated expertise in some nanotechnology areas.




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